Finance and Strategy
Answers should focus on real case evidence as well as conceptual ideas to support arguments. Illustrate responses with fiscal data that tends towards a proof or defense of argument. Please use applicable models and company examples like air asia, google, and etc. Please do not use company examples of Bentley, ryanair, british airways and easyjet.
Question 1 (7 pages)
In a highly changing business environment show how the use of ‘Strategic Models’ can be employed to create a robust strategy, and how other analysis could develop a coherent and viable plan
Question 2 (5 pages)
What External and Internal factors can influence the successful execution of a strategy, and how can firms mitigate the potential threats.