As we wrap up an analysis, we need to report on our findings. What do the findings tell us, and what can we conclude from the data? What insights did you gain from the analysis? The data will provide the answers to these questions. The data will also help you to identify “actionable insights” or what the next steps could be now that meaning has been made from the data.

Consider Amazon.com, a company that maintains massive amounts of customer data that aids them in making informed conclusions on how to best support their customers. Amazon is very innovative and forward-thinking and has grown immensely over the years. Review the Amazon.com article and case study and communicate the following:

How has data driven Amazon’s decisions for next steps? Provide examples.
Consider the massive amount of customer and logistic data that Amazon stores. Is it important to have a system to manage that data? Explain.
Respond to two of your peers’ posts and discuss the examples that they used. What information may Amazon be interested in obtaining when looking ahead and identifying the next steps for these examples?

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