- Per Kotter, since the function of leadership is to produce change, setting the direction of that change is fundamental to leadership. How did Vinik
set the direction that produced change for the franchise upon taking control as the owner of the Lightning in 2010? - When Vinik purchased the Lightning, the team had approximately 4,000 full-season ticket sales. Describe what has happened to season ticket
sales over the period 2011-2017. To what can this be attributed? Please cite specific examples in the case and from anything you know about the
NHL. - Kotter refers to the term alignment (aligning people) in regard to leaders. This question has two parts: A. Explain what Kotter means by alignment
versus what he describes as the alternative. B. How did Vinik “align” his hockey franchise with the community and what were some of those
outcomes? Use at least one example from the reading.
4.Finally, from the Tampa Bay Lightning case, explain the progress in the team’s financial performance (over time) and what are the most
important/essential factors (drivers of revenue) for an NHL team and why?
Sample Solution
