Future Company Digital Strategy

  Future Company Digital Strategy • Identify a company and one slide telling us its background(that you would like to work for in the future). • Study their existing digital marketing strategy and brand health. • Identify an expansion opportunity for the company: is there a new. market opportunity, growth channel, a new customer segment, content strategy, rebranding approach, or etc. • Compare their existing Marketing Strategy against their direct or indirect competitor. • Then, design a competitive Digital Marketing Strategy (using a $100k marketing budget to reach your goals). • Create a timeline for executing your digital/marketing strategies. • Identify your success metrics: how will know your campaign is successful? what should you measure to learn more about your new strategy?