. Identify an industry (ie, automotive, beverage, technology, grocery, etc.).
- Give an example of companies using each of the four generic business level strategies within your selected industry (cost leadership, differentiation, focused cost leadership, focused differentiation). One company per strategy.
- Give an example of a best cost strategy company within your industry. This must be a different company than those used in #2. (Chapter 5, section 5 and 5.1, p. 161).
- Identify a company within your industry considered to be stuck in the middle. This must be a different company than those used in #2 and #3. Is that company still in existence? Why or why not did that company survive?
Sample Solution