Global Strategy


Please find the assignment brief below:-
The UK has formally begun the process of leaving the European Union.
There is a commitment to supporting business and governments around the world
understand the issues, and manage the opportunities and uncertainties that Brexit will
bring. (PWC, 2017)
Most commenters and businesses will agree that the Brexit vote came as a surprise. This
notwithstanding, it has left both Europe and the United Kingdom in a precarious position
of having to negotiate an exit strategy for the United Kingdom.
To this end, use a global company of your choice located in the European Union or the UK,
to provide a 1500-2500 word essay that analyses the dynamics the business would have to consider as well as the actions that are being taken in light of Brexit, especially since competition and growth remain vital considerations. (Questions of where to play; how to win must be addressed). The analysis should be anchored around the global company of your choice and should draw upon a multitude of dimensions to offer synthesis. Also given the uncertainty of the outcome of Brexit, your essay should include a Plan B strategy based on a different scenario on Brexit.
The essay should be 1500-2500 words-
Relevant theories and models should be used to offer depth of analysis.
A contextual perspective MUST be offered using the CIRCUMSTANCES of the company/
industry selected. This will provide the depth of r analysis.

Pointers and Guide for the Essay
The introductory aspect should provide context of the direction you will take in the analysis-
Analysis/Evaluation- Use of factual data, theory and frameworks. A multi-dimensional argument must be presented
Recommendations/conclusion- suggestions based on the analysis and evaluation above
References: – In text citations are expected and use of authentic academic sources of information

Sample Solution