Recommended Framework: SWOT Reading the report use SWOT writing essay and answer four questions 1.Google currently enjoys approximately 70% market share of US searches, and well above 90% in many other countries. Do you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business? 2.In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? How did Microsoft’s maximum affordable bid for AOL’s search traffic compare to Google’s? 3.Currently 95%+ of Google’s revenue comes from online advertising. How important is it for Google to pursue alternative revenue streams? Which alternatives are the most promising? 4.Do you view Google’s distinctive govemance structure, corporate culture, and organizational processes as strengths or potential limitations?
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