Examine search engine giant Google’s market position beside competitors at the Yahoo! Finance website, http://finance.yahoo.com/q/co?s=GOOG. It has been said that Google is building its own source of competitive advantage by building its own software on its own computing hardware and servers, thereby developing its own customized global network.
What is the core competency that is the source of this competitive advantage?
Would a competitive advantage gained through this core competency be sustainable? Why or why not?
