Write a comparative essay using Hamlet and Fifth Business.
Part A) Choose a topic and then brainstorm your ideas. Create a rough draft and, once you have made the necessary revisions, which shows the editing/revisions you’ve done in a different colour of ink, or in the margins, or highlighted, etc.
Part B) After you have finished editing your essay, submit your final good copy. Make sure you have a title page, your pages are numbered, and you have a works cited page for your texts.
The risk of damaging litigation in using David Beckham’s image is too high to warrant proceeding. Even if it were possible to persuade him to endorse the product the cost of such an endorsement would be prohibitively high and certainly not affordable for Tyrelever. Although Gordon Oliver is a ‘minor league’ celebrity, he has become known as ‘the face’ of Tyrelever through his previous exposure on other brands for the business. Tyrelever should honour Gordon Oliver’s contract. His image can easily be digitally enhanced (with his permission, of course) to minimise the detrimental effects of his skin disorder and weight gain. The professional use of celebrities in advertising has been found to measurably improve its effectiveness. All of the evidence demonstrates that, when done professionally, the use of celebrities in advertising can be enormously profitable for brands. For example, the use of Jamie Oliver in Sainsbury’s advertising has produced a return on investment of 27:1 in incremental revenue (IPA, 2009). Also, 13% of the prize-winners in the Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards have used celebrities as a major part of their advertising concepts. So, to improve the effectiveness of the advertising it will be necessary to leverage Gordon Oliver’s involvement in the campaign. For example, Tyrelever could i. Use him as a presenter at company events – this may necessitate a contractual amendment. ii. Get him involved in charitable work (children’s charities) and se public relations to generate news stories around this involvement. This will, by association, also help to show that Tyrelever supports the rights of children and is against child exploitation in the factories of South America. iii. Make him the ‘brand character’ of the campaign (rather than have Gordon playing himself) in the advertising by using his natural acting ability at playing character roles. A good example of how this is has worked successfully is the use of Rowan Atkinson for Barclaycard (Pringle, H., 2004) The more the celebrity becomes involved with the brand and the business, then the more the consumer will engage with the brand. Corporate Social Responsibility A programme of staff (and celebrity) involvement in socially responsible projects around Tyrelever’s operational headquarters should be planned and implemented as soon as possible. The detailed planning is outside the scope of this report and should be considered separately. Also, Tyrelever should cease to source any more products from countries that are known to use child labour. By doing deploying these two strategies and by using public relations techniques to promote them to stakeholders Tyrelever can start to build a reputation as a socially and ethically responsible business.>GET ANSWER