Read the HBR case study “Building Innovation into the Outsourcing Relationship: A Case Study.”
Align the theories and strategies discussed in Chapter 12 in the text and this weeks lecture and provide a
comprehensive assessment of the situation faced by Bentley & Brooks (B&B) (the client) and AlphaCorp (the
Do not just provide a summary of the case study.
Identify situations to specific to the case study and outsourcing.
How could innovation be used to improve performance and the outsourcing relationship in Latin America?
Would you recommend future outsourcing arrangements with other service providers to ensure B&B would get
innovation and CI where it is needed?
Would a single model across all outsourcing arrangements work?
Should B&B adopt different models for innovation in outsourcing?
How would B&B work more cooperatively with outsource providers to achieve innovation?
A steady line of case law by the Court underlines a well-established prohibition of the use of Union law for abusive or fraudulent ends. It is no simple task to define the scope of that principle, as Advocate General La Pergola opined in Centros . Nor has the phraseology used by the Court been overly-coherent either; it has not always referred to the notion as “abuse”. Indeed, it has at different times used phrases such as “avoidance”, “evasion”, “circumvention”, “fraud” interchangeably with “abuse”. Due to the mis-translation of EU documents, some minor linguistic discrepancies remain when the Court has referred to the concept of abuse. Nonetheless, after the judgment in Emsland-Stärke, “abuse” has been the only term used by the Court in referring to such situations. It can therefore be interpreted as the common denominator of the terms mentioned earlier, meaning they are merely different expressions of the same concept. How this “abuse” has been conducted can be divided into three groups, namely circumvention (or u-turn transactions), fraudulent behaviour, and misuse. The difference in form bears no practical difference in terms of applying the abuse of rights principle to a given case. 2.2 Circumvention As is commonly known, Member States have the autonomy to introduce domestic legislation in areas not yet harmonised at Union level. Some provisions of secondary law explicitly allow such legislation, whilst it is sometimes implied that Member States may legislate outside of harmonised areas. Consequently, persons (or goods) originating from a Member State with strict rules, may trigger the application of EU law simply by crossing a border and then returning to their home State. The final destination of the transaction in such a case is the home State. This means that crossing the border renders the higher standards enacted by the home Member State redundant and ineffectual, were this conduct to fall o>GET ANSWER