Watch Head & Shoulders Shampoo commercial featuring TV hit show Modern Family’s star Sofia Vargas (and her son) as the spokesperson.
https://www.youtube.com/watch?v=AxjKUb6zfko
Sofia Vargas is recently ranked as one of the top paid actors, making over $40 million dollars a year. Over the years, she has appeared in many ads and take on endorsements for various companies such as Head & Shoulders, Pepsi, Burger King, and Covergirl.
-Describe the appeal(s) used in the process of encoding the message.
-Do you think the design of the commercial is appropriate and effective for the product? Thoroughly explain.
Sample Solution
