Hootsuite

Hootsuite is an online social media management system that keeps track of and manages the myriad multiple networks such as Facebook. Twitter, and Google+ and posts updates or replies directly. Hootsuite is like an online spy for your company—continually monitoring what people are saying about your brand across all platforms from Facebook to Google+ to Linkcdln. And not only will it alen you to potential negative feedback, but it also will help you with a crafted and creative instant response. With so many networks for businesses to manage. it's no surprise that social media management tools have become so popular and relied upon by many companies today. If you manage the updates for your business's social networks, it's highly likely that you will have hcanl of Hootsuite. Of course, there are a number of competitors to Hootsuite. including TweetDeck and SocialEngage. but Hootsuite continues to dominate this hypercompetitive market. Hootsuite offers the following services: • Analyze Social Media: Social analytics is a strong feature of this impressive tool. allowing you to track and prove social ROI. measuring the impact of your social media campaigns through comprehensive reporting. With it. you can measure conversions by social channel and separate ROI between owned and paid media. • Respond and Create Social Media: Stay on message with preapproved content your teams can post, stored in your favorite cloud file service. Tagging, searching, and usage statistics make curaiing content a breeze. • Monitor Social Media: Surface the conversations that matter. Find and filter social conversations by keyword. hashtag, and location—in multiple languages—to hear what people am saying about your brand, competitors, and industry. • Schedule Social Media: Keep your social presence active 2417 by automatically scheduling hundreds of social media posts at once, across your social accounts. Save time and effort by uploading. editing. and scheduling hundreds of social media posts at one time in CSV format. Plan your content with ease. See your scheduled posts at a glance. streamline approvals. and collaborate with your team in real time using an interactive. media-rich planner. Questions I. Why is social media critical to business success? 2. Why is monitoring, remonding, creating, and analyzing social media content critical to any business? 3. What can you do if you find from Hootsuite that several customers am complaining about your product on Facebook? 4. What types of analytics will a business want to measure for analyzing its social media content?