How Barbie Lost her Groove

Read the article titled -How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements:
• Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed. • Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction. Your response should be two pages in length, not including the title page or reference page. All sources used must be referenced; paraphrased and quoted material must have accompanying in-text citations in the proper APA format.

Sample Solution