Description
Marke ng is essen al to the healthcare industry for branding and growing health systems. In this assignment, you will examine the impact of consumerism in choosing a primary care provider in Saudi Arabia. Review the following ar cle.
Write a 5 page paper, not including the cover and reference pages, using the readings, research, and your knowledge of healthcare consumerism in uencing marke ng.
Your paper should analyze the following substan ve requirements:
Describe what consumers are looking for in a provider in Saudi Arabia.
Evaluate the data presented and any informa on that would be valuable that is not present in
the study.
Assess how healthcare consumerism plays (or should play) a role in the marke ng strategy of
provider facili es in Saudi Arabia
Provide two recommenda ons on how to market the healthcare facility
Recommend how to monitor the data to ensure your marke ng approach is working.
Your report should meet the following structural requirements:
Be 5 pages in length, not including the cover or reference pages.
Be forma ed according to APA wri ng guidelines.
Provide support for your statements with in-text cita ons from a minimum of six scholarly ar cles. Two of these sources may be from the class readings, textbook, or lectures, but four must be external.
U lize headings to organize the content in your work.
Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018).
in uence pa ents in choosing their trea ng physicians in the private sector in Saudi Arabia.
Factors that
American
Journal of Public Health,
(4), 173-181. Retrieved from
h p://www.sciepub.com/AJPHR/abstract/9231
Sample Solution
