“How Influencers Have Transformed Modern Marketing”

Choose a product category (I.e. blue jeans, or luxury cars, or sunscreen, or any product category. It’s your choice!)

Identify three different specific brands and their respective positioning strategies. How is each position communicated to the target audience?
After watching Rachel David’s TedTalk, “How Influencers Have Transformed Modern Marketing” identify potential “influencers” for each of the three different brands that

you have identified.

Sample Solution