Find out how technology is driving the Health Care Industry (3 examples), and elaborate on how technology can support marketing strategies (3 examples).
conduct a research and show data about the Hispanics and African Americans in the USA, and (1) how they are being impacted by the Health Care System, (2) how health care providers are responding to these minorities from the marketing standpoint. 3. In recent years, there has been a growing attempt to measure the performance of healthcare providers. The federal government has published data on how hospitals are compared to acceptable clinical standards with regard to pneumonia. Explain how these data may affect the consumer decision-making process. 4. On what level of Maslow’s Hierarchy of Needs would you place each of the following decisions: (a) buying health insurance, (b) going skiing, (c) following a low-fat diet? 5. Conclusion 5 page 155. After reading the conclusion, find an example (from yourself, relative, or friend) of cognitive dissonance after making the decision of attending health care service, and another example applying decision freedom in selecting health care services. TEXTBOOK : Essentials of Health Care Marketing
Presentation The point of advertising is to know and comprehend the client so well the item or administration fits him and offers itself. As per an American teacher and essayist Peter F. Drucker. "The point of promoting is to know and comprehend the client so well the item or administration fits him and offers itself." As per Al Ries "Technique and timing are Himalayas of showcasing. Everything else is Catskills" Advertising system is a procedure that can enable an association to focus its constrained assets on the best chances to expand deals and accomplish a supportable upper hand. An advertising system ought to be fixated on the key idea that consumer loyalty is the fundamental objective The tourism customer is the basic judge of fruitful showcasing and advertising exercises. In the present progressively focused advertising condition there has been a move from conventional promoting methods towards more forceful and changed ways to deal with showcasing and correspondence. The change from value-based to relationship administration in promoting in the course of recent years has been set apart by enhancements in purchaser fulfillment and customer proposal of rehash buy of items and administrations. Brands today are frequently worked with viable PR crusades and after that kept up through a mix of showcasing and PR strategies. The effect of the Internet is having significant effect upon PR and Marketing works on empowering PR specialists to lead two route interchanges with a specific end goal to keep up and upgrade client connections. Showcasing The Oberoi Group Oberoi Hotels and Resorts is celebrated the world over with giving the correct mix of administration and extravagance. Universally acclaimed for all-round perfection and unparalleled levels of administration, Oberoi lodgings and resorts have gotten incalculable honors and awards. The Oberoi Vanyavilas, Ranthambore has been positioned the world's best lodging by Travel and Leisure Readers Poll for 2010, The Oberoi Amarvilas, Agra has been positioned the fifth best on the planet, The Oberoi Rajvilas, Jaipur is positioned the thirteenth best and The Oberoi Udaivilas, Udaipur has been positioned the fifteenth best inn on the planet. . Trident lodgings are five-star inns that have set up a notoriety for greatness and are recognized for offering quality and esteem. At exhibit there are nine Trident lodgings in India. These are situated in Mumbai at Bandra Kurla and Nariman Point, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. The Oberoi Group additionally works a Trident lodging in the Saudi Arabian city of Jeddah. The Group's responsibility regarding brilliance, meticulousness and customized benefit has guaranteed a steadfast rundown of visitors and awards in the overall neighborliness industry. THE OBEROI The Oberoi, Mumbai (Location) Situated in the city's prime business and shopping region of Nariman Point, The Oberoi, Mumbai has been totally upgraded to be a definitive goal for contemporary style and extravagance in the city. Neglecting the Arabian Sea, the lodging is loaded with space and quietness. Lavishly named guestrooms have been carefully arranged with a large group of creative highlights utilizing the most recent innovation. The Oberoi, Mumbai is situated on Marine Drive, the famous street along the drift in South Mumbai. A hour's drive from the airplane terminal and just minutes from the business, money related and diversion regions, the lodging is additionally all around situated to visit the city's vacation spots. The inn offers a rich assortment of eating encounters going from a throughout the day feasting eatery serving worldwide food, to an Italian Restaurant and a mark Indian eatery under the heading of a Michelin featured culinary specialist. A perfect area for conferences and gatherings in Mumbai, settings run from private gathering rooms at the 24-hours Business Center to the meeting rooms on the best floor of the inn offering clearing perspectives of the Arabian Sea. The Oberoi, Mumbai is the perfect inn for observing business and recreation voyagers. Watchmen fives powers demonstrate is a superb model to use to investigate a specific domain of an industry . So for instance . on the off chance that we were entering the lodging business, we would utilize doormen model to enable us to get some answers concerning: Showcasing Strategy of Oberoi Hotels Showcasing technique is a strategy for centering an association's energies and assets on a game-plan which can prompt expanded deals and strength of a focused on advertise specialty. An advertising system joins item advancement, advancement, circulation, evaluating, relationship administration and different components; recognizes the company's showcasing objectives, and clarifies how they will be accomplished, in a perfect world inside an expressed time allotment. Promoting technique decides the decision of target showcase fragments, situating, advertising blend, and portion of assets. It is best when it is an essential segment of general firm system, characterizing how the association will effectively connect with clients, prospects, and rivals in the market field, corporate techniques, corporate missions, and corporate objectives. As the client constitutes the wellspring of an organization's income, showcasing procedure is firmly connected with deals. A key segment of showcasing methodology is frequently to continue advertising in accordance with an organization's overall statement of purpose. The Oberoi Group, established in 1934, works 28 inns and three cruisers in five nations under the extravagance 'Oberoi' and five-star 'Trident' brands. The Group is additionally occupied with flight providing food, airplane terminal eateries, travel and visit administrations, auto rentals, venture administration and corporate air contracts. Oberoi Hotels and Resorts is synonymous the world over with giving the correct mix of administration, extravagance and calm proficiency. Universally acclaimed for all-round brilliance and unparalleled levels of administration, Oberoi lodgings and resorts have gotten incalculable honors and awards. The Oberoi aggregate has convention of spearheading in the cordiality business, taking a stab at fantastic greatness in high-potential areas the distance from the Middle East to Asia-Pacific. The essential techniques of the Oberoi inns are: They give reservation offices through toll free numbers and online enlistments Oberoi lodgings and Resorts has joined forces with India's confirmed carriers to make purchasers fulfilled. They advance their administration through mileage point which gives clients and explorers a few offers relying upon their focuses. Giving extraordinary offers, for example, Himalayan Adventure, colorful special first night, outlandish excursions, Business go in addition to and so on. Making and creating client reliability Client benefit is imperative for independent companies of any industry, and creating client reliability can expand general commitment and fulfillment with an organization. The idea of Marketing rose in the mid 1950s when the degree moved from a make-and-pitch mentality to a more client centered sense-and-react state of mind. At the end of the day the organizations began to discover items for their clients as opposed to discovering clients for their products2. Coordinate promoting, Customer Relationship Management (CRM) and other relationship showcasing ideas have been a subject of discourse for professionals and scholastics for the later piece of the twentieth century and is broadly guaranteed to be the fate of advertising. A few scholastics have expressed that the idea of relationship promoting is the greatest change in 50 years of showcasing and is taking advertising back to the preindustrial time when the makers and buyers managed specifically with each other3. Relationship showcasing is an umbrella term with numerous subfields and is all in all more associated with abnormal state vital reasoning. CRM has interestingly a more grounded association with advertising procedures over the client lifetime and understanding the client's needs, mentalities, life stage, productivity and lifetime esteem. Oberoi Hotels and Resorts, Virgin Atlantic, and Enterprise Rent-A-Car positioned number one in lodging, aircraft, and rental auto industry consumer loyalty, separately in 2009. In 2009 Oberoi Hotels and Resorts, an Indian brand related with ultra lavish lodgings, earned the most noteworthy consumer loyalty score among all inns (93.7). Midscale without nourishment and drink (+0.5 to 84.0) enhanced more than some other section in 2009. The client needs esteem for cash and is by and large getting observing. Current research being led uncovers that client faithfulness is taking a secondary lounge. It is currently about being imaginative, and it is tied in with satisfying a need - not saying, "You're my client throughout the previous 20 years, and along these lines you ought to be my client throughout the following 20." The Oberoi is an association that is preparing focused, and which has constructed its image in the course of the most recent 30 years. The Oberoi has likewise sent out its image to some degree universally. 2Kotler et al., 2009 3Sheth and Parvatiyar, 2000 The framework along these lines that is being instituted is Learn, Perform, Deliver, Reward. A ton of structures are being established which are straightforward and they made a whole correspondence drive so as to give individuals a chance to see how these straightforward structures would help them on a progressing premise. Their vision is to build up their organization to accomplish world-class measures reliably. The organization system depends on five imperative criteria. Occupation capacities have been made more important with new assignments and obligation levels. Prizes will never again be founded on a ten-year framework yet on execution. With expanded duty will come more prominent expert. For more prominent endeavors and expanded profitability our kin will be remunerated, and At long last, their kin should have more profession open doors in our quickly developing association. They do both inner and outside client studies. At the point when these come in, they have little groups that work>GET ANSWER