. In such, insights about this topic were gained through an in-country case study designed to collect contrasting perspectives from first-hand experiences gathered through multiple interactions with tourists and locals. Along with extensive secondary research, this paper intends to explore the history of the Bermuda Triangle, the scientific and mythological theories behind the mysterious phenomenon, the influence of modern media in the global portrayal of the Bermuda Triangle, as well as the ways in which the mysterious and often tragic occurrences associated with the island have been marketed to serve its tourism industry. History of Bermuda and Origin of the Mythical Triangle Common knowledge surrounding the seemingly mythical island is often focused on the existence of the Triangle, with little familiarity for the actual history of Bermuda as a nation. In fact, prior to the commencement of this in-country case study, many respondents interrogated on the island chose to comment on the superstition associated with the region of water’s notoriously dark status. The scattering of low-lying Atlantic islands has long been riddled with mysticism and query, even before its initial discovery in 1503 by Spanish explorer Juan de Bermúdez (Craven, 1990). Originally, Christopher Columbus wrote about the island during his voyage to the New World in 1492, reporting strange lights in the distance, erratic compass readings, and a flame of fire crashing into the sea (History, 2010). These unusual events, coupled with the shallow area of sea in no proximity to nearby land, caused much speculation for Columbus and his crew of sailors. Even before its popularization in Western culture as a “prodigious and enchanted place,” (Jarvis, 2010, p. 13), sailors passing by coined Bermuda the “Isle of Devils” upon hearing the calls of indigenous cahow birds, the squeals of wild pigs left by the early Spaniards on shore, and the stormy weather (History, 2010). This dangerous stretch of ocean recounted by sailors as a windless expanse of water replete with vessel remnants and debris is now known as the area of water between Bermuda and the Caribbean, officially called the Sargasso Sea (Jarvis, 2019). The first ship to be wrecked on Bermuda’s land by the treacherous surrounding rings of coral reef was the British Sea Venture in 1609, heading to Jamestown, Virginia (Craven, 1990). Allegedly, a great storm was attributed for the shipwreck that left over five hundred travellers stranded on the island for 9 months. Although the majority of passengers managed to continue their journey towards the final destination, three of the survivors decided to stay back (Craven, 1990). This eventually led to the country’s settlement as a British territory in 1612, with the Town of St. George proving the oldest continually inhabited English town in the Americas (Craven, 1990). The Sea Venture’s notorious shipwreck has been recounted in fictional narratives throughout history, even believed to have inspired Shakespeare’s acclaimed tale of shipwreck and sorcery, The Tempest (Lefroy, 1981).>