How UK supermarket giants M&S and Sainsbury's are adapting and innovating introduction

  To explore how the uk supermarket giants M&S and Sainsbury,adapt and innovate their marketing strategy. Paper details Discover how UK supermarket giants M&S and Sainsbury's are adapting and innovating introduction: Discover how UK supermarket giants M&S and Sainsbury's are adapting and innovating their marketing strategies. 1. Evaluate the history of the supermarket's marketing strategy. (Please assess the supermarket's marketing strategy and positioning by comparing whether the two companies are involved with Amazon Fresh - most retailers that have joined Amazon Fresh include Sainsbury's, but not Marks & Spencer) 2. To explore how supermarkets have changed their strategies, refer to product xxx(I would like to refer to vegan food to take advantage of the effects before and after COVID-19) Please note that this is vegan not vegetarian 3. Suggest how Tesco should innovate/change their future marketing strategies according to the social environment changes. By focusing on digital transformation, personalization, sustainability and social responsibility, customer experience and innovation Please cite at least 15-20 references
Firstly, Vittola discusses one of the just causes of war, most importantly, is when harm is inflicted but he does mention the harm does not lead to war, it depends on the extent or proportionality, another condition to jus ad bellum (Begby et al (2006b), Page 314). Frowe, however, argues the idea of “just cause” based on “Sovereignty” which refers to the protection of political and territorial rights, along with human rights. In contemporary view, this view is more complicated to answer, given the rise of globalisation. Similarly, it is difficult to measure proportionality, particularly in war, because not only that there is an epistemic problem in calculating, but again today’s world has developed (Frowe (2011), Page 54-6). Furthermore, Vittola argues war is necessary, not only for defensive purposes, ‘since it is lawful to resist force with force,’ but also to fight against the unjust, an offensive war, nations which are not punished for acting unjustly towards its own people or have unjustly taken land from the home nation (Begby et al (2006b), Page 310&313); to “teach its enemies a lesson,” but mainly to achieve the aim of war. This validates Aristotle’s argument: ‘there must be war for the sake of peace (Aristotle (1996), Page 187). However, Frowe argues “self-defence” has a plurality of descriptions, seen in Chapter 1, showing that self-defence cannot always justify one’s actions. Even more problematic, is the case of self-defence in war, where two conflicting views are established: The Collectivists, a whole new theory and the Individualists, the continuation of the domestic theory of self-defence (Frowe (2011), Page 9& 29-34). More importantly, Frowe refutes Vittola’s view on vengeance because firstly it empowers the punisher’s authority, but also today’s world prevents this action between countries through legal bodies like the UN, since we have modernised into a relatively peaceful society (Frowe (2011), Page 80-1). Most importantly, Frowe further refutes Vittola through his claim that ‘right intention cannot be used as an excuse to wage war in response to anticipated wrong,’ suggesting we cannot just harm another just because they have done something unjust. Other factors need to be considered, for example, Proportionality. Thirdly, Vittola argues that war should be avoided (Begby et al (2006b), Page 332) and that we should proceed circumstances diplomatically. This is supported by the “last resort” stance in Frowe, where war should not be permitted unless all measures to seek diplomacy fails (Frowe (2011), Page 62). This means war shouldn’t be declared until one party has no choice but to declare war, in order to protect its territory and rights, the aim of war. However, we can also argue that the war can never be the last resort, given there is always a way to try to avoid it, like sanctions or appeasement, showing Vittola’s theory is flawed.

Sample Solution

 
In the ever-evolving and highly competitive landscape of UK supermarkets, M&S and Sainsbury’s are two well-known names that have been around for decades. Both stores cater to a wide range of customers, selling everything from food and beverages to clothing and home goods. As supermarket giants in an increasingly digital age, M&S and Sainsbury’s have had to innovate in order to stay relevant and attractive to their customer base. This article will explore how both brands are adapting their marketing strategies in order to remain competitive. It will discuss topics such as: changes made by each company to appeal more broadly; investments into new technologies; initiatives taken on sustainability measures; expansion plans for smaller markets; as well as other ways they are innovating their brand presence. Ultimately, this article aims to provide insight into how these two major players in the UK supermarket industry have been able to adjust quickly in order meet customer demands while continuing to generate profits year after year.