Identifying a Target Audience for a Saudi Vision 2030 Goal
lists multiple goals throughout the document. These goals must not only be reached but they must be effectively communicated to the public.
For this assignment, you will select one of the SV2030 goals to link to its target market.
Explain how you would identify the target audience for the Kingdoms Vision 2030 goal that you chose.
Considering the Social Technographics Profile as a reference for the different types of personas, please assess what persona type(s) you would enlist to share your selected Saudi Vision 2030 goal with your target audience.
If your budget was limited and you had to pick only two targeting options, which of the nine listed in your textbook would you choose, and why?
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Identifying a Target Audience for a Saudi Vision 2030 Goal: Promoting Tourism
Selected Goal: Increase Tourism
One of the key goals of Saudi Vision 2030 is to diversify the economy and increase tourism, making it a significant sector for economic growth. The plan aims to attract 100 million visitors annually by 2030, highlighting the Kingdom’s rich cultural heritage, historical sites, and natural beauty.
Identifying the Target Audience
To effectively identify the target audience for promoting tourism under Saudi Vision 2030, several steps can be taken:
1. Demographic Analysis: Analyze potential visitors based on age, gender, nationality, and income level. This involves identifying countries with existing ties to Saudi Arabia (e.g., Gulf Cooperation Council nations) and emerging markets where interest in travel to Saudi Arabia is increasing.
2. Psychographics: Understand the motivations, preferences, and travel behaviors of potential tourists. This includes identifying those interested in cultural tourism, adventure tourism, religious tourism (like Hajj and Umrah), and eco-tourism.
3. Behavioral Data: Utilize travel trends and consumer behavior analytics to understand when potential tourists are most likely to travel and what activities they are interested in. This data can be gathered from social media platforms, travel blogs, and tourism boards.
4. Market Segmentation: Segment the audience into distinct groups such as:
– Cultural Enthusiasts: Individuals interested in history and local traditions.
– Adventure Seekers: Tourists looking for unique experiences, such as hiking or desert excursions.
– Religious Pilgrims: Visitors coming for religious purposes, particularly for Hajj and Umrah.
Social Technographics Profile
Considering the Social Technographics Profile developed by Forrester Research, the following persona types would be relevant for sharing the goal of promoting tourism:
1. Creators: These are individuals who produce content such as travel bloggers, influencers, and vloggers. They would be essential in creating engaging narratives about Saudi Arabia’s tourist offerings.
2. Critics: This group consists of individuals who review and comment on content related to travel. Engaging critics can help generate discussions and provide credibility to the campaign, as they often have a significant influence on public perception.
3. Joiners: Social media users who actively participate in online platforms can share experiences and recommendations with their networks. Targeting this group can amplify word-of-mouth marketing.
Targeting Options
If faced with a limited budget and needing to select only two targeting options from the nine listed in standard marketing texts, I would choose:
1. Demographic Targeting: This approach allows us to focus efforts on specific segments of the population based on age, income, nationality, and other defining characteristics. By honing in on demographics such as young adults from neighboring countries who are more likely to travel for leisure or cultural experiences, we can tailor our messaging effectively.
2. Interest-Based Targeting: Focusing on individuals who have expressed interest in travel, culture, history, or adventure will allow us to connect with audiences already inclined towards tourism. This targeting method ensures that our promotional content resonates with individuals who are likely to consider traveling to Saudi Arabia based on their interests.
Conclusion
Effectively promoting tourism as part of Saudi Vision 2030 requires a strategic approach to identifying and reaching the target audience. By analyzing demographics, psychographics, and leveraging social media engagement through personas like creators and critics, we can craft compelling narratives that resonate with potential tourists. With budget constraints in mind, utilizing demographic and interest-based targeting will maximize our outreach while ensuring that we engage the right audiences effectively.
