IMC Campaign

  Create IMC for a chosen organization. Prepare a paper incorporating all the elements of an IMC campaign for your chosen organization. The paper should first include elements • A description of the An objective for the campaign • A goal for the campaign • A list of traditional and nontraditional tools to apply to the campaign In addition, this week you will add three more elements to your paper: • A creative brief, which will include tools from the list above • The type of budget to be used, and why • An evaluation that measures how the objective of the campaign will be met