Implementation and Evaluation

by | Mar 9, 2025 | Analysis

 

Develop a project calendar for implementation of your plan and decide how you will determine the plan’s success and when evaluations of the plan will take place.
Develop a project calendar for launching the product or service, including key tasks involved in implementing the marketing plan, person(s) responsible for each task, and anticipated time frame for each task.
Explain the determinants of success of the marketing plan. In other words, how will you determine that the goals of the marketing plan have been met? Support your explanation with specific examples.
Explain when initial and ongoing evaluations of the marketing plan will take place.
Explain any contingencies or alterations to the plan in the event of negative publicity or in the event of not having accomplished your goal at the time of an evaluation of the plan.

 

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

Let’s create a project calendar and evaluation plan for launching a hypothetical new service: “Mindful Moments,” a mobile app offering guided meditation and stress-reduction techniques.

Project Calendar: Mindful Moments App Launch

Task Person(s) Responsible Time Frame
Phase 1: Pre-Launch (Weeks 1-8)
Finalize App Development & Testing Tech Team Weeks 1-4
Develop Marketing Materials (Website, Social) Marketing Team Weeks 2-6
Secure Partnerships (Influencers, Therapists) Business Development Weeks 3-7
Pre-Launch Social Media Campaign (Teasers) Marketing Team Weeks 6-8
Beta Testing & Feedback Collection Beta Testers, QA Team Weeks 4-8
Phase 2: Launch (Weeks 9-12)
App Store & Google Play Launch Tech Team, Marketing Week 9
Official Press Release & Media Outreach PR Team Week 9
Launch Day Social Media Blitz Marketing Team Week 9
Paid Advertising Campaign Launch Marketing Team Week 10
User Onboarding & Support Setup Support Team Week 9-12
Monitor Initial User Feedback & Analytics Analytics Team Weeks 9-12

Let’s create a project calendar and evaluation plan for launching a hypothetical new service: “Mindful Moments,” a mobile app offering guided meditation and stress-reduction techniques.

Project Calendar: Mindful Moments App Launch

Task Person(s) Responsible Time Frame
Phase 1: Pre-Launch (Weeks 1-8)
Finalize App Development & Testing Tech Team Weeks 1-4
Develop Marketing Materials (Website, Social) Marketing Team Weeks 2-6
Secure Partnerships (Influencers, Therapists) Business Development Weeks 3-7
Pre-Launch Social Media Campaign (Teasers) Marketing Team Weeks 6-8
Beta Testing & Feedback Collection Beta Testers, QA Team Weeks 4-8
Phase 2: Launch (Weeks 9-12)
App Store & Google Play Launch Tech Team, Marketing Week 9
Official Press Release & Media Outreach PR Team Week 9
Launch Day Social Media Blitz Marketing Team Week 9
Paid Advertising Campaign Launch Marketing Team Week 10
User Onboarding & Support Setup Support Team Week 9-12
Monitor Initial User Feedback & Analytics Analytics Team Weeks 9-12
Phase 3: Post-Launch (Weeks 13-24)
Content Updates & Feature Enhancements Tech Team, Content Team Ongoing
Community Building & Engagement (Forums) Community Manager Ongoing
Partner Program Expansion Business Development Weeks 13-24
Performance Analysis & Reporting Analytics Team Monthly
User Surveys and Feedback forms Marketing Team Weeks 16 & 24

Determinants of Success (Marketing Plan Goals):

We will determine the success of the Mindful Moments marketing plan based on the following metrics:

  • App Downloads and User Growth:
    • Track the number of app downloads across platforms. A significant increase in downloads indicates effective marketing.
    • Monitor daily/weekly active users (DAU/WAU) to assess user engagement and retention.
  • User Engagement and Retention:
    • Analyze in-app metrics like session duration, frequency of use, and feature utilization.
    • High engagement suggests that the app is meeting user needs and providing value.
    • Monitor churn rate, to see how many users stop using the app.
  • Brand Awareness and Social Media Reach:
    • Monitor social media mentions, follower growth, and engagement metrics (likes, shares, comments).
    • Track website traffic and brand mentions in online publications.
    • Conduct brand awareness surveys.
  • Customer Satisfaction and Reviews:
    • Analyze app store reviews and ratings.
    • Conduct user surveys to gather feedback on app features, content, and overall experience.
    • Monitor customer support tickets, and response times.
  • Revenue Generation (If Applicable):
    • Track in-app purchases or subscription revenue.
    • Monitor conversion rates from free to paid users.
  • Partner Program Success:
    • Track the number of new partnerships.
    • Track the amount of traffic, and new users generated from partnerships.

Evaluation Timeline:

  • Initial Evaluation (Week 12):
    • Assess initial download numbers, user engagement, and social media reach.
    • Identify any immediate issues or areas for improvement.
  • Ongoing Monthly Evaluations (Weeks 13-24 and beyond):
    • Analyze monthly performance reports, focusing on user growth, retention, and revenue.
    • Monitor user feedback and adjust marketing strategies as needed.
  • Mid-Term Evaluation (Week 16):
    • Conduct user surveys.
    • Review partnership performance.
  • Final Evaluation (Week 24):
    • Conduct a comprehensive review of all marketing metrics and goals.
    • Determine the overall success of the marketing plan and identify lessons learned.

Contingencies and Alterations:

  • Negative Publicity:
    • Develop a crisis communication plan to address negative feedback or media coverage.
    • Respond promptly and transparently to user concerns.
    • Engage with influencers and partners to reinforce positive messaging.
    • Increase social media monitoring.
  • Not Achieving Goals:
    • Re-evaluate marketing strategies and tactics.
    • Conduct A/B testing to optimize ad campaigns and in-app messaging.
    • Gather user feedback to identify areas for improvement.
    • Consider adjusting pricing or subscription models.
    • Increase marketing spending in areas that are underperforming.
    • Refocus marketing efforts on the most successful channels.
    • If user retention is low, focus on improving in app content and user experience.
  • Technical difficulties:
    • Have a plan to communicate with users about any down time.
    • Have a plan to provide compensation to users if there is a prolonged outage.
  • Competitor Actions:
    • Increase market research to understand competitor actions.
    • Adjust marketing to highlight the unique selling points of the app.
    • Consider adding new features to the app.

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