Question 1
What are the most significant issues/concepts/ideas that you feel are raised in Chapter 7 Implementing Strategies: Management and Operational Issues? Identify and discuss at least two specific issues/concepts/ideas and provide examples where appropriate in your discussions.
Question 2
Discuss the significance of segmenting markets and targeting groups of customers? Why is this process necessary?
Question 3
What are the most significant issues/concepts/ideas that you feel are raised in Chapter 8: Implementing Strategies: Marketing Finance, Accounting, R&D, and MIS Issues? Identify and discuss at least two specific issues/concepts/ideas and provide examples where appropriate in your discussions.
Sample Solution
