Chapter of the textbook discussed the importance of a shared trust between sales and marketing departments and how this connection contributes to a company culture that will facilitate vibrant and valuable customer relationships.
For the assignment, imagine you are the CEO of any company of your choosing. As CEO, write a letter to your employees
Answer the followings (minimum 300 words, combine 1 to 3)
1. In the letter conveying how important a company-wide shared vision is to establishing and maintaining successful customer relationships.
Be sure to highlight how your company culture contributes to:
2. the overall satisfaction of your customers
3. the implementation of all customer response directives
