Is marketing important for a company’s success? Why? Explore and find resources to develop your in-depth analytical and critical thinking, listing your top reasons with examples that you were part and/or developed it.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
The importance of marketing for a company’s success cannot be overstated. Marketing is not just a crucial part of business success; it is the business itself. Everything else in the business depends on marketing[1]. Here are several key reasons why marketing is essential for a company’s success:
1. Marketing Helps Develop Branding: Marketing aids in developing and building a brand through communications and values, ensuring the brand’s messaging and positioning align with the company’s vision[2].
2. Marketing Increases Revenue: Marketing helps in generating revenue by creating awareness and demand for products or services. It involves strategic planning and execution to reach potential customers and persuade them to buy[5].
3. Marketing Enhances Customer Engagement: Effective marketing strategies engage customers and new leads, introducing them to products or services in innovative ways. This is particularly important for new businesses looking to build their customer base[5].
4. Marketing Builds Brand Awareness: Marketing helps in creating brand awareness, which is crucial for attracting new customers and increasing customer loyalty. Recognizable brands are more likely to be considered by consumers and retain their loyalty[5].
5. Marketing Drives Sales: Marketing techniques such as advertising, promotions, and discounts are essential for boosting sales and revenues. This is critical for reaching business goals and growing the business[5].
6. Marketing Nurtures Relationships: Marketing helps in nurturing relationships with customers and leads, building trust and long-term connections. This is achieved through content marketing, customer service, and ongoing engagement[2].
7. Marketing Facilitates Innovation: Marketing is crucial for bringing innovative products and services to market. It helps in understanding customer needs and preferences, ensuring that innovations meet market demands[3].
8. Marketing Improves Decision-Making: By understanding the target audience and market trends, marketing helps businesses make informed decisions. This includes setting clear goals and objectives based on market insights[4].
9. Marketing Utilizes Technology: The internet and social media have become indispensable tools for marketing. They allow businesses to reach a wider audience, promote products, and engage with customers more effectively[4].
10. Marketing Enhances Reputation: Marketing strategies help build a positive reputation for the brand by ensuring quality products and services. This increases consumer trust and can attract investments[4].
In summary, marketing is the backbone of any successful business. It not only helps in creating and maintaining a brand but also drives sales, engages customers, and fosters innovation. Without effective marketing, businesses struggle to reach their full potential.
Sources:
– [1] smallbusiness.chron.com
– [2] www.lhh.com
– [3] www.forbes.com
– [4] www.cogentanalytics.com
– [5] www.eposnow.com
