Provide written responses to the following questions.
- In your own words, thoroughly define the concepts of impression formation and the halo effect.
Provide examples of both impression formation and the halo effect that are relevant to your life. (15
points) - Provide a summary of the methods, results, and conclusions of experiment 1 and experiment 2 from
William and Bargh’s 2008 article. (Hint: Experiment 1 is the hot/cold coffee and Experiment 2 is the
hot/cold pad). (15 points) - Based on the video lectures and the article, what role do you think the unconscious mind plays in
decision making? How could the unconscious mind influence decisions? Do you believe that people
have conscious control over their decisions? In your response you MUST include ideas from the
article and video lectures. (30 points) Link to video lecture 1: https://www.youtube.com/watch?v=kEaF7VafLOQ Link to video lecture 2: https://www.youtube.com/watch?v=diLOI_VwYh8
Sample Solution