Your Signature Assignment is a single-spaced five (5) to eight (8) page paper with citations and the list of References at the end in APA format. Make sure
that your paper demonstrates that you understand and are capable of demonstrating your mastery of all of the course SLOs. Think of your paper from a Scholar-
Practitioner point of view—as a kind of a how-to guide based on scholarly research that you would give to someone who wants to learn about the essential
ingredients of successful customer relations. Given what you have learned as a Scholar about customer relations during your studying and researching the eight
Module reading/video assignments and your participation in the Module Discussion Threads, your task as a Practitioner is to write a practical and very
readable, single-spaced, “how-to” paper that would advise anyone in any organization how to develop successful customer relations and generate long-term
customer loyalty.
SLO1: Assess the most important personal attributes of customer service personnel that affect their delivery of customer service.
SLO2: Contrast the individual and organizational factors involved in creating a customer-driven mindset throughout an organization.
SLO3: Create an oral presentation that demonstrates an analysis of basic principles underlying effective communication with customers.
SLO4: Assess the most critical elements of customer telephone etiquette.
SLO5: Design effective actions based on the latest research for building positive relationships with customers.
SLO6: Devise problem-solving strategies for dealing with unhappy customers.
SLO7: Survey the most effective tools and processes used to gather customer feedback.
SLO8: Review the most effective tools and processes used to gather customer feedback.
Sample Solution
