For this Db activity, students are to identify a specific (current) product (e.g., iPhone, Nike shoes, BMW
automobile) and conduct an in-depth analysis to identify an appropriate target market. You Db must contain
three characteristics of your potential market and discuss why these characteristics are important to the
marketing agent. Using this information, student’s must then integrate appropriate graphs (showing three
years of data) and discuss what the marketing agent can learn from the identified moving trends.
Sample Solution
