Industry segments
You will be creating a PowerPoint Slide deck (no narration required) consisting of five slides – a title slide and an informational slide for each of the following industry segments – Foodservice/Restaurant, Lodging/Hotel, Travel/Tourism, and Event Planning.
The title slide should include at minimum your name, the title of the assignment, and the due date.
For each of the industry segment slides, the content required is as follows:
Include the industry segment as a title on the slide
Identify an industry association that advocates for that particular industry – list the name of the industry association
Find the “advocacy”, “issues”, or “data” page for that particular association – it may or may not be called by one of those names. Post a link to that page.
Identify and briefly summarize ONE issue or statistical information the association is highlighting on that page. Explain why that issue is important to the industry and why it could impact society beyond just that industry. 3 to 5 sentences is enough.
The goal is to ensure you are familiar with industry associations, how they advocate for and provide important industry statistics for their membership. Be sure the link you are providing leads to the issue you are highlighting.
For the industry segment slides, here is some information that might be helpful:
- Foodservice/Restaurant: The National Restaurant Association is an industry association that advocates for the foodservice/restaurant industry. Their advocacy page can be found at National Restaurant Association Advocacy. One issue that they are currently highlighting is the need for Congress to pass the RESTAURANTS Act, which would provide financial relief to restaurants impacted by the COVID-19 pandemic. This issue is important to the industry because many restaurants have been struggling financially due to reduced business and increased costs. It could also impact society beyond just the restaurant industry by affecting employment and local economies.
- Lodging/Hotel: The American Hotel & Lodging Association (AHLA) is an industry association that advocates for the lodging/hotel industry. Their advocacy page can be found at AHLA Advocacy. One issue that they are currently highlighting is the need for Congress to pass legislation to provide financial relief to hotels impacted by the COVID-19 pandemic. This issue is important to the industry because many hotels have been struggling financially due to reduced travel and increased costs. It could also impact society beyond just the hotel industry by affecting employment and local economies.
- Travel/Tourism: The U.S. Travel Association is an industry association that advocates for the travel/tourism industry. Their advocacy page can be found at S. Travel Association Advocacy. One issue that they are currently highlighting is the need for Congress to pass legislation to provide financial relief to travel businesses impacted by the COVID-19 pandemic. This issue is important to the industry because many travel businesses have been struggling financially due to reduced travel and increased costs. It could also impact society beyond just the travel industry by affecting employment and local economies.
- Event Planning: The Events Industry Council (EIC) is an industry association that advocates for the event planning industry. Their advocacy page can be found at EIC Advocacy] One issue that they are currently highlighting is the need for Congress to pass legislation to provide financial relief to event businesses impacted by the COVID-19 pandemic. This issue is important to the industry because many event businesses have been struggling financially due to reduced business and increased costs. It could also impact society beyond just the event planning industry by affecting employment and local economies.