On page 44 of the Osterwalder and Pigneur text you are invited to sketch out a Business Model Canvas—a
task in both creativity and critical thinking/analysis. What insights about your company or organization did you
gain? On page 116-117 read about patterns that might help you clearly distinguish between what exists in your
business model the “as-is” state and what you want to or plan to build the “to-be” state. Engage at least two of
your colleagues in a discussion of these posts.
What drives innovation in your workplace? What role do you have as an individual? Does your organization
provide incentives or methods to support innovative ideas? Engage at least two of your colleagues in a
discussion of these posts.
Business Model Generation: A Handbook for Visionaries, Game Changer, and Challengers. Pages 44, 116,
117
Book: Koulopoulos, T. (2009). The Innovation Zone: How great companies re–innovate for amazing success.
Nicholas Brealey Publishing. Read Chapter 1: Unexpected possibilities.
(Available in the Regis electronic library in Books 24 x7).
Article: Amabile, T. M. (1998). How to kill creativity (pp. 77-87). Harvard Business School Publishing.
(Accessing Harvard Business Review Materials)
Sample Solution
