After reading Innovation Strategies Combined and Star Alliance 2020, answer the following questions to help you formulate a case analysis.
This is in lieu of a summary analysis and knowledge check, thus worth 20 points.
- Why are there so many alliances in the global airline industry? What is their logic?
- How does the Star Alliance govern its network of member airlines?
- Faced with the COVID-19 crisis, what approach should Star Alliance and its member airlines follow?
- What is the future of alliances in the global industry?
Sample Solution
