What was it about Inspired Marketing’s product that made webinar promotion so successful?
Part of the company’s strategy, as described in the case study, was to provide some information and then hope that listeners would pay to get more. Is there a danger that people will listen in for free, then never buy anything? Why or why not?
Compare and contrast the benefits of selling a product in person at a conference versus via webinar. While Inspired Marketing obviously chose to focus on webinars, other firms still go to conferences. Which types of products do you think are more likely to be sold in person and which online? Are there any changes in technology that might cause these practices to change?
How do the Inspired Marketing podcasts and webinars support their revenue strategies? Make an argument why one medium would be more effective than the other, and then provide the most compelling counterargument against this position.
Sample Solution