Integrated Marketing Communications

Actor Dean Winter, aka ‘Mr. Mayhem’ has made a boat load of money for the Allstate Insurance Company. He even has his own Facebook page! TV commercials featuring Mayhem began in 2010. Mayhem is everywhere. View the following: Consider what you have learned about Integrated Marketing Communications. Which advertising/promotion execution style does this most successful campaign follow? Is the campaign effective? Explain and discuss.




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