Write A 5,000 words report plus a 250 words executive summary. A report based on very
detailed research into company accounts. Analyse company’s business activities - Use
your own explanation of how company’s business model works (DO NOT COPY COMPANY’S
STATEMENTS)
• Identify key drivers of business model and competitiveness
- Use independent data on company’s markets
- Assess future prospects for these markets
• Compile nancial ratios for performance, eciency, liquidity and solvency for company
and at least three competitors - Ratio analysis over the past ve years
- Comparing these ratios – draw your own conclusions, NOT just descriptions
Sample Solution