You are working for Bill’s Restaurant as a Marketing Manager. They are planning their expansion into the Gulf Area. Their target country is Oman. You have been tasked to prepare a business report to include the following:

1. Analysis of the macro and micro environment in the restaurant market with a focus on the Omani market.
2. Suggest the Marketing Communication Strategy with justification.

3. Discuss, with justification, which other elements of the marketing mix should be adapted or standardized for the new market.




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