What are the main features of Haier’s internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?
How successful has Haier’s internationalisation strategy been and why?
What are the principal features of Haier’s management system? In what ways do Haier’s principles and methods of management differ from those deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western
enterprises?
