Intervention Communication Plan

  Scenario For this assignment, imagine that your Implementation and Evaluation Proposal was approved. Now, you've been asked to create a presentation for a group of leaders at the care setting to summarize your previous work on problem definition, socioeconomic determinants, gaps in care and resources, as well as your intervention plan. Also, as part of the presentation you have been asked to propose communication strategies that will target internal stakeholders and the target population. Please use the care setting that you used as context for your Implementation and Evaluation Proposal assignment. Review any relevant feedback you received on that assignment that might help you improve your presentation. Assignment Instructions The presentation that you create for this assignment should serve three main purposes: ● To educate the leadership group with regard to the population health issue, current gaps and barriers, and the intervention plan. ● To present communication strategies that will help build buy-in with internal stakeholders and strategies to raise awareness and understanding of the intervention in the target population. ● To communicate persuasively with regard to the need for the intervention plan and the effectiveness of the implementation and communication strategies. The presentation itself should be in the form of a PowerPoint presentation, 15–20 slides in length, not including references. Include notes that elaborate on the actual slides. In general, about half your presentation should focus on providing the audience with an overview of the most relevant information regarding socioeconomic determinants, gaps in care and resources, as well as your intervention plan and its potential implementation. The other half should focus on the communication strategies for the two audiences of your intervention, internal stakeholders and the target population. When thinking about communication strategies, think of the ways to leverage technology and social media. This could include approaches such as a blog, a Facebook page, a Twitter hashtag, or a YouTube channel. Think   about what ways each audience prefers to communicate and has access to when researching and proposing your communication strategies. One potential approach to outlining your PowerPoint is as follows. However, you should construct your assignment submission in a way that makes sense to you, and could be potentially useful in your personal or professional pursuits. Possible presentation outline: ● Title Page. ● Problem and Plan Overview. ○ Current state of a health need or problem within the target population. ○ Socioeconomic and behavioral determinants impacting the problem and population. ○ Current resources, or lack thereof, as well as gaps and barriers related to accessing care. ○ Discussion of the intervention and implementation plans. ● Communication Strategies. ○ Proposal of communication strategies for creating buy-in and engagement for internal audience who will be part of the implementation. ○ Providing scholarly and professional support for your proposed strategies is an important persuasive strategy. ○ Proposal of communication strategies for building awareness and understanding of the intervention within the target population. ○ Providing scholarly and professional support for your proposed strategies is an important persuasive strategy. ● Persuasive Appeal. ○ Address why it is important to address the health need or problem of the target population. ○ Address why the intervention and implementation plans will lead to improved health and outcomes for the target population. ○ Address why the communication plan should help with implementation and reaching the target population. ● Conclusions.