write an essay on the following:
Compare and contrast marketing approaches and discuss the superiority of customer-centric approach against other approaches, using relevant examples.
• What are the different marketing approaches? How do they relate to one another in general? How do they relate to a customer-centric approach in particular?
• What is meant by a customer-centric approach?
• How will you evaluate the superiority of a customer-centric approach?
• What argument will you present in relation to the task?
• What evidence (examples) will you use?
• How will you take account of counter-arguments and counter-examples?
