Introduction to Management and Marketing

write an essay on the following: Compare and contrast marketing approaches and discuss the superiority of customer-centric approach against other approaches, using relevant examples. • What are the different marketing approaches? How do they relate to one another in general? How do they relate to a customer-centric approach in particular? • What is meant by a customer-centric approach? • How will you evaluate the superiority of a customer-centric approach? • What argument will you present in relation to the task? • What evidence (examples) will you use? • How will you take account of counter-arguments and counter-examples?      

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