Forest of Animals' daily sales tracker:
Plot the sales and revenue over time. (equivalent to 150 words)
Generate projections based on sales data and plot these forecasts. (equivalent to 300 words)
Social media activity and mentions of each game in development:
Choose key metrics to plot for mentions of each game over time. (equivalent to 200 words)
Marketing survey:
Identify profiles by plotting and/or tabulating interests for different demographics against potential game purchase. (equivalent to 100 words)
Model a simple decision tree that describes purchase behaviour. (equivalent to 500 words)
Combine the analyses you completed for each dataset into a dashboard for the CEO, selecting the most important information. (equivalent to 300 words)
Part 2 - Report
Write a report to the CEO including:
An executive summary. (100 words)
an introduction, documenting your rationale for each of the analyses conducted. (100 words)
an explanation of the benefits and insights provided by the dashboard. (300 words)
recommendations and rationale for which two games to launch and target demographics for marketing. (200 words)
discuss how data analytics can be used in future to inform Games R Us better and prevent problems with overambitious spending. (250 words)
Present your documented code in the Appendix of your report to ensure reproducibility (not included in word count).
Sample Solution