Investigating a new product development initiative for a revolutionary new cereal

Your research firm has just been asked to bid a project by a leading consumer food manufacturer to investigate a new product development initiative for a revolutionary new cereal. The product definition is still indeterminate as to product scope and needs detailed investigation to develop the critical consumer marketing dynamics

• Demonstrate the process of product positioning in relation to consumer behavior.
• Create a plan for successful implementation of a marketing strategy.

 

 

Sample Solution

ACED ESSAYS