Categorise your 3 customers(Oliver,Juliano,Ling) according to the life cycle view, the Bailard , Biehl and Kaiser
model and the Barnewall model.
Judging from the income and the personality, what strategy (Income,growth, Income and growth, Total Return
Policy) will you follow for each of your customers, and why?
Douglas Haig, British Commander-in-Chief of France and Flanders, 2nd Dispatch”, 2). The Germans had a strategic position because they were situated on the high ground of the Somme watershed and the Allies were situated in the depressions and lower regions looking up at the Germans. The Germans also had a heavily fortified system of defenses with two systems of trenches several lines deep, bomb-proof shelters, and deep cellars. The British strategy was to coordinate a surprise attack with the French consisting of three phases in order to exploit the salient in the German line and push them back to gain territory. The French would attack simultaneously from the South and the British would attack from the North end of the Somme valley. The attack opened with a large daily artillery barrage and gas attacks against the German forces. This tactic was successful because the Germans were caught off-guard and disorganized, so it forced them to take a defensive position during the course of the battle. Then, the infantry assault was launched with British soldiers sent up over the top of the trenches and marched shoulder-to-shoulder through No Man’s Land to the enemy’s trenches with machine guns, essentially enacting the frontal assault. This tactic, while allowing for the success of gaining territory, caused a significant loss to the British of over 50,000 men in one day of fighting. One may argue that this extreme, bloody loss of life was not effective enough to constitute the small gain. By the end of Phase One, the British had captured the second main system of German defense and gained possession of the southern crest of the main ridge in the Somme valley (“Sir Douglas Haig, British Commander-in-Chief of France and Flanders, 2nd Dispatch, 12). Phase One was so successful because the Allies surprised the Germans, attacked quickly, and fought valiantly by pushing the enemy back out of sheer determination and force. Phase Two was launched shortly after and the British lines formed a salient and joined the French. The Germans were able to launch counter attacks, further fortify and dig new trenches, and bring in fresh troops as they held direct observation of the Allies. The German counter-attacks caused the Allies to pause and relieve troops and for more ammunitions to be moved forward. All of these factors did not allow the Allies to catch the Germans by surprise. Sir Douglas Haig stated, “The enemy’s counter-attacks were incessant and frequently of great violence, but they were made in vain and at heavy cost to >GET ANSWER