Is advertising a mirror or a shaper of American society and culture? In other words, does advertising cause us to change our actions or does it merely reflect our ongoing political, cultural, social, and economic changes back to us?
- After addressing these questions, you must analyze the broad role of advertising in impacting consumer behavior in four of the following five areas: 1) to use toothpaste and mouthwash on one’s teeth, 2) smoke filter cigarettes, 3) give diamond engagement rings, 4) vote for a particular political candidate, and/or 5) drive smaller cars.
- In your answer, you must be sure to detail the role of specific advertisements, campaigns, agencies, and people (agency and client-side) involved.
Sample Solution