- Review the IT diffusion models, select two models, then compare and contrast how these models would facilitate a company in the country and business sector of your choice. a. Be sure to state your business sector. b. Then, explain how the IT diffusion models may affect it. 2. Describe the process of how a non-IT senior manager would arrive at the decision to support one IT diffusion model over another. a. List the factors that would have to be considered. b. Determine which model you would choose and c. explain why. Please answer all questions completely using one additional academic reference that is current within a couple of years.
rd didn’t perform very well in FY2008 as compared to 2007 and its income statement seen a decline of 15.3% (Table 4 Appendix D) which was widely due to the recession and lower revenues of Jaguar and Land Rover. The Jaguar and Land Rover was sold later that year in order to control company’s financial situation and to regain the investors trust. Sluggish Performance of Company The best performing markets of the world for Ford saw a steep decline in 2008. North-America that accounts for almost half of the company’s revenue saw downfall of nearly 24% according to Datamonitor (2009), other parts of world saw the same picture. Poor Cash Flows According to Datamonitor (2009) Ford’s cash flow declined badly endangering company’s position at one stage. Although it came out of recession without the US Government’s help but it shows ineffective cash management by the company. So, Ford still need to do a lot in order to gain its pre 2007 state. 4.3. Opportunities to Exploit Potential Asian Market Everybody is aware of India and China’s importance as a developing market for small sized vehicle and it is also mentioned by Ford’s CEO Alan Mulally in one his interview as ”For small car, India is the centre of the Universe”.(Business Today Sep. 2009) According to Market Watch (2009) in 2008 the Chinese new car market reached $98 billion which grew by 14% which is expected to grow to $155 billion by 2013. On the other hand India is also rising as a strong economy which means consumption of more vehicles. This is a potential opportunity for Ford’s to capture this part of world through its strong presence in the market and through its high class manufacturing capabilities. Hybrid, Electric and Hydrogen Vehicles The high fuel price increased the demand for fuel efficient vehicles and as everybody is switching to hybrid cars which means next few years are vital for Ford in order to cope the demands of hybrid vehicles. The worldwide demand for hybrid vehicle is 800,000 units in 2009 and is estimated to grow at 4.5 million units by 2013 (Market Watch 2009) In 2012 Ford is expecting to launch in third generation of hybrid vehicles including a plug in version (Ford.com). Also there is significant opportunity to invest in >GET ANSWER