Complete a two paragraph discussion post. Below is the link for the resource Keller’s Brand Equity Model: Building a Powerful Brand and below that is the full text of the source Toward a Theory of Customer Engagement Marketing.
In this discussion, you will assess ways of measuring or evaluating brand equity or customer engagement of a brand and identify key takeaways for a marketing consultant to know about managing a brand across its life cycle.
First, read the required resources, including the articles Toward a Theory of Customer Engagement Marketing and Keller’s Brand Equity Model: Building a Powerful Brand.
In your initial post, address the following:
Considering the customer-based brand equity (CBBE) model and other metrics, assess one to two ways of measuring or evaluating brand equity or customer engagement of a brand and explain why these evaluations are effective. For example, how can assessment tools be applied to demonstrate the success of a brand? Explain. Considering the work you have done for this course and final project, think about the role of the marketing consultant in developing and maintaining the relevance of a brand. What are one to two key takeaways for a marketing consultant to know about managing a brand across its life cycle?
J. of the Acad. Mark. Sci. (2017) 45:312–335 DOI 10.1007/s11747-016-0509-2
Toward a theory of customer engagement marketing Colleen M. Harmeling1 & Jordan W. Moffett2 & Mark J. Arnold3 & Brad D. Carlson3
Received: 8 August 2016 / Accepted: 15 November 2016 / Published online: 15 December 2016 # Academy of Marketing Science 2016
Abstract Customer engagement marketing—defined as a firm’s deliberate effort to motivate, empower, and measure customer contributions to marketing functions—marks a shift in marketing research and business practice. After defining and differentiating engagement marketing, the authors present a typology of its two primary forms and offer tenets that link specific strategic elements to customer outcomes and thereby firm performance, theorizing that the effectiveness of engagement marketing arises from the establishment of psychological ownership and self-transforma- tion. The authors provide evidence in support of the derived tenets through case illustrations, as well as a quasi-experimental field test of the central tenet of engagement marketing.
The Authors to Their Poems Ann Brad Street and Emily Dickinson are regarded as female writers. The two artists are another way, however they contend their sonnets in their sonnets. As an artist, Brad Streit and Dickinson had the option to avoid male constraint and abstract conventions of this age. I painted their feelings and creative mind through my works, communicated their opportunity and made them into writers in my work. However, Dickinson and Brad Streit compose various styles at various occasions. Quite a while prior the creator composed a progression of sonnets that stunned people in general before having a considerable lot of the rights ladies had at this moment. That sonnet stunned the perusers when the sonnet found that the creator of the sonnet was a lady. At the hour of expressing "986", the lady ought to be careful about the man attempting to wed her. At the point when Emily composed this sonnet she was a virgin; she was in any event, wearing white garments. Verse "986" significantly communicates sees on ladies' sexual orientation utilizing Freud's picture and formative stages. In the sonnet, the writer composed an article about Old Floyd "drawn, feathered, and conveyed with her" by Marblehead ladies. Author "Captain Ireson's Ride", the essayist composed a verse to a title animal with regards to Mary's standard memorial service, "remain at home ... try not to fly." "In the event that you need to do, become this old grayish." The creator of "saying a honey bee" composed a tale about "Idyl of Winter" in a family caught in a blizzard at home. It would be ideal if you acquire 10 focuses to choose Quaker writer "Barbara Frietchie" and "Snow Bound" Question: The creator's sonnet called the city of title "ruins among Paris and Rome" and asserted that "Flawlessness is horrendous, kids can not remain". Different sonnets of the creator announced, "I attempted to dig the residue in your throat for a long time" and expressed that "the blue sky of Orestair drew a curve over us." In her subsequent arrangement title verse, the speaker was "driving in the first part of the day cooker with red eyes" and "(*) Munich's mannequin" was likewise included. The writer of the "Mammoth" book demands that "each lady venerates an extremist", the hero of this sonnet tells it "You don't do it, you don't do it". Before ending it all in 1963, at 10 focuses, the artist of admission composed the name of Ariel, "father" and chime container.>