identify key attributes of a brand in the mature or declining stage and assess how the marketing mix is currently
being used at this stage to ensure consumers remain engaged with the brand.
Prompt: This activity will allow you to take a more in-depth look at a brand in the maturity or decline stage. However, please note that the brand may no longer be in maturity or decline, but it should be from a prominent company that allows you discuss key attributes and how the marketing mix was used by the brand while in maturity or decline.
Sample Solution