1. How many Kraft brands have you used in the past week? And their acquisition of Heinz practically doubled their brands (http://www. kraftheinzcompany.com/brands.html)
2. What is Kraft Food’s corporate strategy? How has the strategy involved since 2007?
3. What has been the strategic rationale driving Kraft’s acquisition strategy?
4.Using the financial information in Exhibit 4, which of Kraft’s business segments are performing best? Please use financial information to make your case.
5. Does Kraft’s portfolio of businesses exhibit good strategic fit? Jump ahead to Chapter 8 and look at value chain analysis, with regard to skills transfer, cost sharing, and brand sharing.
