To increase your understanding of Global Marketing issues, you have been perusing several course-related materials, including video lectures, the textbook, classic and contemporary journal readings and HBS cases. In order to assess if your learning has increased, you will be asked questions that are related to the course materials in class to engender discussion on key concepts and issues. The questions that appear in the Module 06 Discussion Questions document below are questions you must address.
Use any resources necessary (e.g., text, video lectures, etc.) in answering the discussion questions. Please remember that your explanations to the discussion questions above must be substantive, clear, deliberate, and meaningful detailed essays.
For an answer to be considered excellent, first show that you know the meaning of the concept or theory being discussed by providing a definition of it and then briefly discussing its tenets and its core components. Then, answer the question by articulating your position as best you can and defending your perspective, if necessary. If you provide short answers and leave the reader guessing as to the intent of your answer, then your answer is incomplete and will be graded as such.
Answer the questions in an MS Word file. Please use the following guidelines to format your paper.
Submission File Name: Last Name_First Name_Assignment2
Underline and/or use boldface to highlight the key/crucial points of your answers.
If you feel that some questions are repetitive, be on the safe side by answering the question again, expanding on it as necessary.
Please check/edit your assignment answers, ensuring there are no grammatical mistakes.
Answer all questions in one file.
For ease of readability, type each part of the question in bold and then answer the question.
Please number each part of all questions and answer them in chronological order, as it makes reading easier for everyone.
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Individual Assignment 02 Discussion Questions on Chapters 4, 5, 6, and 7 (40 pts):
Presentations in Module 04 and Module 05 Instructional Materials pages in Moodle, “Leadership and Cooperation in Marketing Channels”, and HBS Case on Colgate Max Fresh
- The following questions are based on Hofstede’s Cultural Dimensions found in the textbook but also the Video Module and the article entitled “Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland” (10 pts).
a) Define and discuss in detail each of the five dimensions of culture as identified by Hofstede.
b) In your opinion, does Hofstede add to our understanding of culture? If so, what are his contributions to the literature on national culture?
c) Discuss the limitations of Hofstede’s theory. (You may conduct additional research and use external sources of information to support your answer, but be sure to cite any source)
- Provide a substantive summary of the article, “Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the U.S., Finland and Poland” (10 pts).
a) Separately, define and discuss the concepts of three leadership styles, cooperation and performance as discussed in the article.
b) Separately, explain how the dimensions of culture influence the relationship between leadership and cooperation.
c) Based on your reading, can the three leadership styles be used on a standardized basis to manage the relationships between manufacturers and their international distributors, or based on the findings of the study do they need to be adapted to the cultural dimensions of each country market?
- The following questions are based on the HBS Colgate Max Fresh (CMF) case (20 pts).
a) Based on your assessment, identify the central problem facing CP.
b) What is your analysis of the CMF launch in the US?
c) What are the costs and benefits of adapting to the Chinese and Mexican market?
d) Evaluate the market launch plans and give your own assessment of the following for both China and Mexico:
i. What target market do you suggest that CP should pursue for CMF in China/ Mexico?
ii. What product strategy do you suggest that CP should use for CMF in China/ Mexico?
iii. What promotion strategy do you suggest that CP should use for CMF in China/ Mexico?
iv. What pricing strategy do you suggest that CP should use for CMF in China/ Mexico?
v. What distribution strategy do you suggest that CP should use for CMF in China/ Mexico?
Reminder: When analyzing HBS cases, please do not conduct additional research either on the Internet or in the library nor introduce additional information from external sources. Introducing additional external information will only contaminate the case. Base your answers on the information contained in the case. That is the information the case author(s) have provided you, as managers or consultants, to make your decisions and recommendations. Besides conducting external research on the HBS cases will circumvent your learning as well as diminish the development of your judgment and decision making skills (That is also plagiarism!).
"The travel industry is a differing and completely coordinated worldwide business which brings a progression of positive and negative effects to goals and host networks." The travel industry is a worldwide industry, which develops each day to an ever increasing extent, anyway it brings a progression of negative and positive effects to the visitor nations just as to the networks or occupants. To put it another way, the quickest developing industry worldwide is the travel industry and prompts a significant wellspring of salary for some nations. The travel industry works on account of individuals and hence this industry gives many position occupations, which have rejuvenated neighborhood economies. (Fennell, 2017). As indicated by the World Tourism Organization (WTO, 1994), "the travel industry it incorporates the exercises that individuals complete during their outings and remains in spots unique in relation to their standard condition, for a time of back to back time not exactly a year, for amusement purposes, for business and others''. What's more, manageable the travel industry mirrors the social, social, monetary, natural and current ecological effects to help with the necessities of individuals, the earth, untamed life and the travel industry. Because of the assorted variety of connections understood in the travel industry movement, economical the travel industry has the ability to go about as an engine of progress on the planet, profiting the battle against causes, for example, yearning, harmony and security (Mowforth and Munt, n.d.). As announced by Sharpley (2002), In the nineteenth century was conceived what is called the travel industry, with the appearance of the mechanical upset, the primary outings emerged for business, culture, relaxation and different reasons emerged. These developments are portrayed by the reason for different kinds of movement spurred by wars, transitory developments, triumph, exchange, among others. Since old occasions, travel has just occurred for a wide range of reasons. Toward the start of the presence of man, individuals and creatures relocated because of the seasons, from that point forward the travel industry started to develop. "One thing that is referred to with assurance is that as human advancements were built up and spread geologically, travel turned into a need." (Jansen-Verbeke, M) pp.79-100. Sharpley (2002), certifies that Great Britain has a significant job in the travel industry and its development as making the hotel based the travel industry, inside spa and coastline. Besides, Thomas Cook, compares to a significant British visit administrator that gives a huge number of guests to various urban areas around the globe. It is named after its originator and works since the mid-nineteenth century. On July 5, 1841, Thomas Cook made the principal outing sorted out ever, having the possibility of integrating individuals with liquor fixation into society. Thomas' rationale was that of a congress against liquor abuse and hence moved 500 individuals on a train from Harborough to Leicester, England. Another significant reality is that travel industry can be characterized as fundamental for the life of countries on account of its immediate impacts on the instructive, social, social and monetary divisions of universal social orders and their national relations. That is the reason its investment in globalization is a significant and noteworthy area. In addition, the travel industry by its temperament is one of the most defenseless exercises notwithstanding globalization, that is, it can without much of a stretch catch its positive or negative effects (Asian business person, 2019). Lately, there has been across the board worry among certain social areas for the maintainability of a travel industry that has turned out to be mass, and that has a high financial, social and ecological impact in urban areas, towns and the regular habitat. Despite the discussion encompassing the useful or unsafe effect, in all actuality the area has moved since the approach of ease the travel industry and interpersonal organizations. It has arrived at the point where it must be examined whether the travel industry has turned into another purchaser item, past the individual experience that has overwhelmingly spoken to up until this point (Fischer, 2014). Pot (2019), accepts that people are a pervasion for the planet. These days numerous urban areas are exhibiting against voyagers, measures are being taken to restrict mass the travel industry. Venezia is one of the urban areas most influenced by mass the travel industry, due to this Venezia has lost more populace than the explanation of the plague. Thus, the effects of mass the travel industry are rehashed in practically all nations, particularly in the most visited European urban communities, for example, Barcelona where there have been numerous dissents since the average cost for basic items has expanded. Then again, the travel industry is the business that utilizes the vast majority to work on the planet and consequently, couple of governments need to mistreat that wellspring of salary. The essayist Elizabeth Becker contended that the main ones that can deal with or take care of the issues of mass the travel industry are governments. Governments are the main ones that could stay away from the abuse of inns, help the nearby populace and use charges. The perfect would be for governments to locate some viable method to take care of the issues of mass the travel industry (Usborne, 2019). It generally centers around the great effects that the business leaves on the economy, yet thus this doesn't happen with sociocultural effects since the negative side of these is normally broke down. Be that as it may, the travel industry can likewise have exceptionally constructive advantages since it energizes contact with other individuals from various networks or the other way around. Kozak, (2011) expressed that the positive socio-social effects are many, for example, the improvement in medication and human services, different models are the game plans and cleaning of the lanes and furthermore improve the lighting, because of this a superior life is made for the occupants. With the assistance of the travel industry, the way of life and conventions of the occupants can be safeguarded or animated intrigue. The presentation of culture to different gatherings can prompt the adjustment of imaginative conventions through the change of the first craftsmanship, which could likewise keep up and restore the first customs. The travel industry assists with the preservation and restoration of landmarks, recorded spots and the renewal of nearby traditions: creates, celebrations, gastronomy, and so on. As can be seen, there are numerous constructive social effects that the travel industry can offer, the chance to change societies around the globe is wonderful, since it is one of the special encounters where comprehension and regard for individuals of various culture. On the other hand, there are additionally many negative sociocultural effects, for example, the development of extraordinary extravagance ghettos in poor or low-class puts, the best qualified employments are being involved by outside laborers, compensation are in effect a lot of lower for nearby specialists, and so forth. For nations that are creating, the travel industry is the new type of expansionism that depends on the reliance on remote cash. In numerous spots, along these lines, the misconduct has expanded. prostitution, psychological warfare and numerous contentions brought about by the utilization of medications. Ordinarily, vacationers are considered as components through which they can work together and get attention (as, on account of psychological oppression). Critically, as detailed by Fletcher et. Al (2018), The travel industry impacts the earth, with positive and negative impacts. The condition that encompasses the living creatures is principal as a result of the travel industry. In other words, nature is continually changing or adjusted to encourage the travel industry. There are many negative effects brought about by the travel industry on various components of the earth, for example, the aimless felling of trees, from one viewpoint the enormous ones for development, or likewise the over the top amassing of trash, other than being a negative visual effect, and changing different components of nature, creating adjustments in vegetation. Numerous investigations notice water contamination and its quality as an issue in the ocean, particularly for the chain of command of them. The principle contamination issues are the pathogens of deficiently treated wastewater that is tossed on rives, sea shores and lakes and in which the travel industry contributes through the releases of the travel industry framework. The nearness of oil subordinates, by the utilization of recreational vehicles, or spills of boats or travels in ports, has diminished oxygen and modified the shade of the waters. Indeed, even so there are a lot increasingly negative effects, be that as it may, there are additionally positive natural effects, the consideration and rebuilding of landmarks and notable locales, for example, the Great Wall of China, he formation of good correspondence courses, enabling access to various populace focuses up to that point for all intents and purposes secluded. The consideration of regular zones and their own valuation as an asset. Also, on the monetary the travel industry sway Wttc.org, (2019) detailed that, travel industry and travel represented practically 10% of world GDP, having a development of 3.1% more than 2014 information. This rate makes it one of the segments financial development on the planet and is the 6th sequential year that develops. The travel industry area produces in excess of 284 million occupations. In like manner, the travel industry earned 1340 billion US $ worldwide in 2017 (+5% development). Then again, An issue with employability and the travel industry is that in a season in any travel industry part there is a solid position occupation are making for individuals who need to get assets yet the issue is that these sort of occupations are just or generally brief and when the season closes proprietors who offer the administration are constrained here and there to terminate their laborers on the grounds that there isn't a lot of traveler to visit; this issue could group as a negative financial effect of the travel industry. An inquisitive certainty is the development of the special seasons with everything included. McVeigh (2019), expressed that outings where everything is paid and foreseen ahead of time is expanding to an ever increasing extent, as there is more request. The United Kingdom philanthropy association called Tourism concern, detailed that this pattern is influencing the nearby populace the same number of them rely upon the travel industry to endure. To include data, the association that inquires about inns around the globe, established lodging laborers in Barbados in poor>GET ANSWER