Introduction: Examine the four marketing strategies and read about the importance of doing viable marketing research before you begin planning strategy. Based on what you learn, you will begin this Assignment by examining the mission statement, and then move on to address the situation analysis based on where you live. You will first address the background marketing research based on the business type that will be provided by your instructor..
Scenario: Lee is the owner of “Lee’s Heels & Boots Photography Studio” specializes in military family photography, which is located in the Fort Lewis, Washington. Lee has now hired you to design the basic components of a marketing strategy for her business. You must use the industry selected by your instructor.
Checklist: Summarize a marketing strategy for Lee’s business, addressing each part.
Part 1 Mission
Redefine Lee’s mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.”
Help write a marketing-oriented mission statement for Lee’s photography business.
Part 2: Situation Analysis
Organization Strengths and Weaknesses:
Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response.
Environmental Scan: Who are the direct and indirect competitors for Lee’s business located in your area?
Using sources like the U. S. Census Bureau (Go to Browse by Topic), describe the demographics affecting Lee’s business in your area.
How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee’s business?
Identify Lee’s competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
Finally, define the term sustainable competitive advantage and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.
Part 3: Marketing Objective
pace and the beginning of his teenage years is proving to be a real hassle for young Antoine. He soon finds out his mother is having an affair, but we can see the boy is not bothered at all C he is much more concerned whether he ll get in trouble for skipping school. Later that day when his father comes back home and announces that the mother won t be joining them for dinner, it seems that Antoine is hoping that she will never come back, when he asks the father if she has left for good. This establishes the fact that the relationship between Antoine and his mother is less than perfect. For myself, it was hard to watch how the adults treat Antoine; it seems there is nobody at all, when it comes to adults, who understand him. He sleeps on his tiny bed, lonely, disposable, like the trash he has to take out every night. Although Antoine is disregarded as hopeless and simply ungifted he, as many children of his age, is simply starting to question the system and the fact he does not perform well in class certainly does not mean he is not capable. This film serves parents who find it hard to understand their children, because we get a glimpse of how hard it sometimes is to be a teenager C parents seem to forget it. It is much like a documentary in a sense that we observe Antoine, an ordinary boy and his transformation to a young man, as well as the work of camera being hand-held. For a short time in the movie, seems like the family has come back together and Antoine does not feel isolated anymore, but after failing yet another paper in class, he runs away once again and stays with his friend. I think one of the most important scenes in the film, since it represents French New Wave, is the scene where small children are watching Little Red Riding Hood . Their expressions, reactions to the play are so genuine and lack that over the top acting, that the viewers who sat in the cinema theatre, watching the movie in 1959 should have been fascinated. And they were, since the cinema was never the same again. The main actor s Jean-Pierre Leaud s performance in the scene where Antoine is being questioned by the psychologist once again brings me back to think of this film as a documentary C the acting is extremely believable and it is hard to tell yourself that it is a character, not a real person in front of you. The most famous scene of the film, of course, is the scene where Antoine runs away from the Juvenile Detention Centre. There are two extremely long tracking shots, that break the conventions of cinema and stay with the subject for much longer than usual, but this is exactly what fascinates the viewer. His run symbolizes his long and constant search for freedom, and his desperate wish to be acknowledged. His last look at the camera to me looked like he was thinking A>GET ANSWER