Levels of conformity

What are the three levels of conformity, and what is the primary driver associated with each? Illustrate each of these levels of conformity with an example (ideally from your own organizational / project management experience, but other types of examples are OK if you don't yet have much organizational experience).      
  • Example: In your organization, there's a highly respected senior leader who is known for their meticulous attention to detail and rigorous data analysis. You start to emulate their approach, both in your work and how you present your ideas, because you want to be seen as similarly competent and successful. When the leader moves to a different department, you might find yourself reverting to some of your old habits.

3. Internalization

  • Primary Driver: Acceptance of the group's beliefs or behaviors as your own.
  • Description: This is the deepest level of conformity. You genuinely believe in the group's values and adopt them as your own. You conform both publicly and privately, even when the group is not present. This leads to lasting changes in your attitudes and behaviors.
  • Example: You join a professional organization that strongly advocates for ethical practices and transparency in your field. After attending conferences, engaging in discussions with members, and reflecting on your own experiences, you fully internalize these values. You now consistently act with integrity and advocate for transparency, even when it's challenging or when no one is watching.

Key Takeaways:

  • These levels of conformity can exist simultaneously. You might comply with some things, identify with certain people, and internalize other values.
  • Understanding these levels can help you analyze your own behavior and the behavior of others in groups.
  • Leaders can leverage these principles to foster positive change within organizations, by promoting identification with desired values and encouraging internalization of ethical principles.

You're right to focus on conformity - it's a powerful force in how we behave, especially in groups and organizations. Here are the three levels of conformity, along with their primary drivers and some examples:

1. Compliance

  • Primary Driver: Desire for reward or to avoid punishment. This is the most superficial level of conformity.
  • Description: You publicly agree with the group or follow their behavior, but you don't necessarily change your private beliefs or attitudes. You're going along with it to fit in or avoid negative consequences.