Levels of Decision Making: Qualitative versus Quantitative

Based on the methods literature and your own experience with working with qualitative data
and analysis, discuss the benefits and drawbacks of qualitative data analysis and coding
according to the proposed ”Gioia method” (as for instance discussed in the Gioia, Corley and
Hamilton, 2013, paper). Discuss the following (Maximum 750 words total):
a) What are the main opportunities provided by the Gioia method for coding and
analyzing qualitative data in the social sciences? Draw on the Gioia paper but also
other methods literature to argue for this approach.
b) What are the major drawbacks of this approach to analyzing and coding qualitative
data? Reference methods literature to argue for your answer.

Sample Solution