The role and impact of digital platforms, emerging technologies, and social media on business decision-making, analyzed through the lens of a chosen company’s (Samsung Electronics Co Ltd) case study
Description-(The course name is Business and Management and the module name is Foundations in Digital Enterprise for this assignment)-[I have chosen Samsung Electronics Co Ltd (SAMSUNG) for this assigment)-(Word count is 1500 words)-(I have attached the assignment brief below for this assignment) Essay QuestionsAnswer the following questions in your essay, using your chosen company (Samsung Electronics Co Ltd) as a case study:
1. Outline the role of digital platforms and the impact emerging technologies have on decision making within your chosen company.
2. Analyse how you will incorporate the use of social media within your chosen company.
3. Conduct independent research of your chosen companys nearest competitor (Apple). Identify some challenges the nearest competitor has faced and include some recommendations on how your chosen company can mitigate these challenges.
Sample solution
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
References
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.
Sample Answer
Sample Answer
Title: Leveraging Digital Platforms and Social Media for Business Success: A Case Study of Samsung Electronics Co Ltd
Introduction
In the dynamic landscape of business and management, the integration of digital platforms, emerging technologies, and social media has revolutionized decision-making processes for companies worldwide. This essay delves into the strategic utilization of digital tools and platforms within Samsung Electronics Co Ltd, exploring their role in shaping business decisions and competitive strategies. Additionally, it analyzes the incorporation of social media initiatives to enhance brand visibility and engagement. Furthermore, through a comparative analysis with Apple Inc., Samsung’s nearest competitor, this essay identifies challenges faced by Apple and provides recommendations for Samsung to mitigate these challenges effectively.
Role of Digital Platforms and Emerging Technologies at Samsung
Samsung Electronics Co Ltd, a global leader in consumer electronics, leverages digital platforms and emerging technologies to drive innovation, streamline operations, and enhance customer experiences. The company extensively utilizes data analytics, artificial intelligence (AI), Internet of Things (IoT), and cloud computing to gather insights, optimize processes, and develop cutting-edge products. These technologies play a pivotal role in decision-making processes at Samsung by enabling real-time data analysis, predictive modeling, and personalized customer interactions. By harnessing digital platforms effectively, Samsung enhances its competitiveness, agility, and market responsiveness in an increasingly digitalized business environment.
Incorporating Social Media Strategies at Samsung
Social media platforms serve as powerful tools for brand building, customer engagement, and market outreach. Samsung recognizes the significance of social media in fostering brand loyalty and driving sales. The company strategically utilizes platforms like Facebook, Twitter, Instagram, and YouTube to connect with consumers, showcase product innovations, and gather feedback. Through engaging content, influencer partnerships, and interactive campaigns, Samsung cultivates a strong online presence and nurtures a vibrant community of brand advocates. By leveraging social media analytics and monitoring tools, Samsung gains valuable insights into consumer preferences, trends, and sentiment, which inform strategic decision-making across marketing, product development, and customer service functions.
Challenges Faced by Apple Inc. and Mitigation Strategies for Samsung
Apple Inc., a key competitor of Samsung, has encountered several challenges in recent years, including issues related to product innovation fatigue, market saturation, and supply chain disruptions. To mitigate these challenges and strengthen its competitive position, Samsung can adopt the following strategies:
1. Diversification of Product Portfolio: Samsung can expand its product portfolio beyond smartphones and tablets to include emerging categories such as wearables, smart home devices, and digital services. By diversifying its offerings, Samsung can reduce reliance on any single product category and tap into new revenue streams.
2. Enhanced Customer Experience: Samsung can prioritize customer-centricity by investing in seamless user experiences, personalized services, and post-purchase support. By focusing on enhancing customer satisfaction and loyalty, Samsung can differentiate itself from competitors and build long-term relationships with consumers.
3. Supply Chain Resilience: Samsung can strengthen its supply chain resilience by implementing robust risk management practices, fostering closer collaborations with suppliers, and adopting technologies like blockchain for enhanced transparency and efficiency. By proactively addressing supply chain vulnerabilities, Samsung can mitigate disruptions and ensure continuity of operations.
In conclusion, the strategic integration of digital platforms, emerging technologies, and social media is instrumental in shaping business decision-making processes at Samsung Electronics Co Ltd. By harnessing the power of these digital tools effectively, Samsung enhances its competitiveness, fosters innovation, and strengthens customer relationships. Through continuous adaptation to market trends and proactive mitigation of challenges faced by competitors like Apple Inc., Samsung solidifies its position as a pioneer in the digital enterprise landscape.
This essay provides an overview of the role of digital platforms and social media in business decision-making at Samsung Electronics Co Ltd. It also offers strategic recommendations for mitigating challenges faced by Apple Inc., Samsung’s nearest competitor.
